Awmous is an Ohio-based company that creates its own SaaS applications. I was responsible for redesigning their main product - a set of powerful website planning tools tailored to agencies and freelancers.

Slickplan had been in operation for over ten years, but the real challenge was to adjust the product to the current market needs, which have changed rapidly over the last few years. The competition has made it more challenging to stand out and be a pioneer in this industry. The tech constraints have changed dramatically too.

I was responsible for redesigning the platform across all the core features: sitemap tool, diagram maker, website content planner and design mockups app. I was directly working with a UX Researcher and a Product Manager. In addition, I unified the style to match brand guidelines and to catch up with the latest design trends.

Despite increased competition from both direct website planning tools and indirect solutions that have emerged since Slickplan's initial launch, the new UI rollout has led to stable MRR growth at 20% year over year. Through focused user feedback and competitive analysis, we refined our core features and established a clear product roadmap that differentiates us in the market.